CREATIVE BRIEF
Create a creative brief for ASICS who is trying to break into
the market of fun runners.
Asics, known for runners as the shoe for running marathons.
They need to break out of this mold to attract fun runners,
while also keeping their current customer base satisfied.
To change perceptions of Asics among the fun runners.
People who run for fun are intimidated by brands that
cater to the marathoner.
ASICS is an approachable brand for people experiementing
with running, or running for enjoyment.