FEED THE CHILDREN

NONPROFIT CAMPAIGN

THE ASK

Feed the Children needs a way to distinugish themselves from the
large amount of charities in the market.

CHALLENGE

Gain the interest and trust of our target audeince who
currently value other categories of charity over anti-hunger
organizations.

OBJECTIVE

Demystify the skeptism of where your money is actually going
by creating a more trusting and humanized donation process.

INSIGHT

When people donate it feels more like a transaction
and lacks the emotional connection to the cause.

MAIN IDEA

Feed the Children provides a humanized donation process that shows
you where your donation is going with a personalized QR code.

Personalized Donation Email

Mock-up of the email confirmation recieved after donating with
your personalized QR code to track your donation.

Personalized Landing Page

Scan your personalized QR code to open your personalized landing page
that tracks what your donation to Feed the Children helps support.

Venmo Partnership

Partnership with Venmo to reach the Gen Z & Millennial
target audience. After each time money is sent they are
prompted to donate money to help support Feed the Children.

THE TEAM

Contact

kyrmahon@gmail.com

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