REBRANDING CAMPAIGN
Develop a repositioning strategy for a legacy brand facing
completion from a challenger brand or disrupter.
Once a global fast fashion giant, Forever 21 is now struggling after being
bankrupt and not adhering to consumer trends. They must rebrand in
order to become relevant in the indsutry.
To reposition Forever 21 as a place for affordable, elevated,
trendy staples made specifically for our target market.
Going out every other night demands a second closet.
Forever 21 is the place to go to find elevated basics to
supplement your current wardrobe.
