L'Occitane was created in 1976 by with the goal of creating a beauty
company that highlighted and preserved native Provence France. As a
brand L'Occitane has attempted to stick to the image of French luxury.
For this project we were given the task of creating a rebranding campaign
for L'Occitane, while still trying to highlight their luxury feel.
L'Occitane is no longer viewed as a luxury product, despite the high price
point. They have lost the French heritage that the brand once stood for.
To convince a new target audience that L'Occitane is a modern,
French luxury skincare brand.
Strong, independant women want to be taken care of sometimes.
L'Occitane makes strong, independant women feel like their skin is
getting the daily French spa treatment it truly deserves.
