CREATIVE BRIEF
The NFL has been looking to expand into Europe, specifically the UK,
for years. Despite their campaigns and games abroad, American Football
has not taken hold in UK culture. The NFL wants to launch a new
campaign to increase their number of viewers in the UK.
The NFL, although popular in the US, does not have an international following
or recognition despite their efforts to bring the NFL to the UK.
To convince the UK target audience that American Football is enjoyable to
watch, therefore increasing the number of regular viewers from the UK.
The British do not want to watch a sport that they do not understand.
The NFL will provide UK watchers with an easy way to learn
how the sport is played.