CREATIVE BRIEF
Pizza Hut wants a way to advertise their pizza highlighting their great
taste by finding the emotional triggers associated with their food.
Pizza Hut is currently known as a convient, decently priced,
decent taste pizza option, but they want to be known for their taste.
To convince Gen Z students aged 16-22 years old that Pizza Hut is the
place to get a tasty pizza when they are too tired to cook for themselves.
Gen Z students have an intense schedule and are looking for
a way to relax and escape from the chaos.
Have an "ahhhh" moment with Pizza Hut.