Stanley wants to create an event to inform their target audience of their new summer cup launch and create user generated content to promote their brand.
CHALLENGE
Water bottles are a saturated market with many big brand name competitors causing Stanely to need a way to distinugsh themselves.
OBJECTIVE
Make people aware that Stanley is launching the "Summer Stacker Tumbler," a brand new customizable waterbottle to keep your drinks cold. The perfect summer cup to cool you down after it has heated you up.
INSIGHT
When the heat of the summer hits, people tend to crave something that will cool thems off.
MAIN IDEA
To promote the extreme temperatures that Stanley keeps your drinks, we are introducing Stanley's Summer Cooldown. An experiential event that features three spa treatments (cyrotherapy, sauna, ice bath) inside a huge Stanley Stacker cup. Placed at outdoor events like SXSW, Coachella, and Stagecoach it provides the consuemrs a way to directly experience Stanley's extreme drink temperatures while also getting spa benefits.
Stanley Summer Stacker Cup
Stanley's Summer Cool Down Spa Event
Immerse yourself in a "spa like" experience with Stanley Cup. Experience the drastic cold & hot temperatures that your cup can keep your beverage,
with an added spa benefit. No matter how hot it gets in the sun, you can rely on Stanley cool you down.
Stanley's Mobile Cool Down Van
Visit Stanley's Cool Down Van as it drives around the country to experience the extreme cold temperatures of Stanley Cups with our mobile cryo therapy event.
